Posing in my underwear made me more confident than ever! Ultimo's 'real' models

Twelve real women, ranging in size from 8 to 18 and bust sizes from A to G, have been chosen to front the lingerie brand Ultimo
Twelve real women, ranging in size from 8 to 18 and bust sizes from A to G, have been chosen to front the lingerie brand Ultimo's campaign. Pictured is winner Sophie Linfield.

Michael Bublé's model wife Luisana Lopilato in Ultimo's Valentine's day lingerie campaign

So which glam undies cost £7 - and which cost £700? The results might surprise you

Real Women Ultimo Blog

Petra Nemcova flaunts her enviably toned body as she models Ultimo underwear, Celebrity News, Showbiz & TV

Melanie Sykes shows off a bikini body to die for as she becomes new face of Ultimo at 43

FEMAIL reveal the hottest seasonal lingerie sets and how to find the perfect fit

Gemma Atkinson parades ample assets in sizzling corset throwback - Daily Star

I'm a mom with a perfectly imperfect body - I pose in my undies so my son knows flaws are normal

Mrs Bublé, Luisana Lopilato, leaves Ultimo in style