Tesco needs to douse horse meat story to escape brand hit

Tesco will be able to ride out this horse meat crisis, just as long as its an isolated incident and the retailer is able to communicate its response quickly, according to marketing experts.. From Campaign US

Tesco needs to douse horse meat story to escape brand hit

Iceland 'no horsemeat' ad banned

Tesco needs to douse horse meat story to escape brand hit

Lance Armstrong and Tesco offer lessons in brand trust

Tesco needs to douse horse meat story to escape brand hit

Tesco reports biggest growth in Christmas sales for three years

Tesco boss defends investment in Harris+Hoole brand

Lance Armstrong and Tesco offer lessons in brand trust

Tesco needs to douse horse meat story to escape brand hit

Tesco needs to douse horse meat story to escape brand hit

Iceland 'no horsemeat' ad banned

Tesco hit by horse meat scandal

Tesco hit by horse meat scandal

Tesco boss defends investment in Harris+Hoole brand