Adidas Sells Reebok to Authentic Brands Group for $2.5 Billion

Reebok has struggled with sluggish sales since Adidas bought the brand for $3.8 billion in 2005 to compete with Nike in the U.S. market.

adidas Reebok Sold to Authentic Brands Group 2.5 Billion

AUGUST 12th 2021: Adidas sells Reebok to Authentic Brands Group for $2.5 billion. - File Photo by: zz/STRF/STAR MAX/IPx 2020 11/4/20 Businesses and industry in Manhattan, New York City on November 4

Adidas Agrees to Sell Reebok for $2.5 Billion to Authentic Brands

adidas - Page 124

Adidas sells Reebok to Authentic Brands in $2.5 billion deal - The Boston Globe

Why Authentic Brands Group Added Reebok to Its Portfolio

Ron Nagle Necessary Obstacles Matthew Marks Gallery

Authentic Brands Officially Acquires Reebok From adidas

Adidas to sell Reebok to Authentic Brands for up to $2.5 billion

Authentic Brands Tries to Revive Reebok After Adidas Failed - Bloomberg

Adidas sells Reebok to Authentic Brands in $2.5 billion deal - The Boston Globe

Adidas to Sell Reebok to Authentic Brands for Up to $2.5 Billion - Bloomberg

Adidas sells Reebok to Authentic Brands for $2.5 billion