The pee-soaked Ikea pregnancy ad is actually more than just a

It may lead to diagnostics for heart disease

Ikea invites customers to 'pee on this ad' to check for pregnancy

Kelly Doonan-Reed (@KellyDoonanReed) / X

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The Double Doodie Bag (a wipe-able diapering wet bag)

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IKEA Pee Ad: Retailer's Controversy Ad Acts As A Pregnancy Test

Ikea wants pregnant women to pee on an advertisement in a magazine

Peeing on Ikea Ad Will Get You a Discount If You're Pregnant