Gen Z's Favorite Underwear Brand Dropped a New Size-Inclusive Bra Line

Reviewers say Parade's new underwire bras ranging from sizes 32A to 46G are "supportive while still feeling like you have nothing on."

Underwear brand Parade expertly encapsulates Gen-Z's values - Thred Website

27 Best Lingerie Brands for Women 2024

ThirdLove, Material, Casper and more: Product releases this week

Nostalgia Marketing: Using Your Legacy to Reinvent Your Brand

Gen-Z favorite intimates brand Parade opens first pop-up

27 Best Lingerie Brands for Women 2024

Athleisure and Lingerie Research

ThirdLove Acquires Gen-Z Underwear Brand Kit Undergarments

Hanes undies gets a colorful redesign to win over Gen Z

Gen Z's Favorite Underwear Brand Dropped a New Size-Inclusive Bra Line

The Vogue Business Autumn/Winter 2023 size inclusivity report

Lingerie Brands Undergo a Major Makeover: Branding Lessons from Victoria's Secret

The most popular online bra brands: Lively, ThirdLove, Cuup, and more - Reviewed

How Gen-Z-Founded Brands Are Changing the Intimates Industry

Case Study: How Aerie won Gen Z and Victoria's Secret's market share - Glossy