Rise and Shein: How the Chinese retailer is slaying the online clothing market

By Simon Anderssen, head of 22seven Insights For almost all retailers, especially those in the apparel sector, online is where it’s at. Every JSE-listed fashion retailer cites ‘online’ or ‘omnichannel’ as a pillar of its growth strategy.

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Rise and Shein: How the Chinese retailer is slaying the online clothing market