Myntra partners London-based digital fashion brand Urbanic

The new collections -- including tops, denims, winter wear, lingerie, swimwear and accessories -- will be available on Myntra from September 1.

Urbanic goes big in India

Saurav Mukherjee: Read latest news from Moneycontrol journalist/contributor Saurav Mukherjee

Myntra Fashion Superstar announces names of 12 influencers for the contest

Myntra - The Brand Which Revolutionized Online Fashion Industry

Myntra partners with Better Cotton Initiative

Saurav Mukherjee: Read latest news from Moneycontrol journalist/contributor Saurav Mukherjee

Our brand values are different from Shein's: Rahul Dayama, Urbanic

Urbanic LinkedIn

Fashion Ecommerce Startup newme Wants To Be India's Answer To Shein, Urbanic