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What is a Brand Personality, According to Marketers Who've Developed Them
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BRAND LOYALTY DETERMINANTS IN THE CONTEXT OF A SOFT DRINK BRAND/ DETERMINANTES DA LEALDADE A MARCA NO CONTEXTO DE UMA MARCA DE REFRIGERANTE. - Document - Gale Academic OneFile
Frontiers The Effect of Brand Personality on Electronic Word-of-Mouth: Mediation of Brand Love and Moderated Mediation of Brand Experience Sharing
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Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers
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