Paphitis reveals plans for lingerie chain Boux Avenue
By A Mystery Man Writer
Entrepreneur Theo Paphitis has revealed his new lingerie brand will be called Boux Avenue, and has outlined plans to open in top shopping centres including Manchester’s Trafford Centre, Sheffield’s Meadowhall and the Bullring in Birmingham.
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Theo Paphitis
Profile: Theo Paphitis
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Paphitis reveals plans for lingerie chain Boux Avenue
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