If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

Many businesses get these two terms mixed up, which is one of the main reasons marketing clashes with finance on failing to define Return-on-Marketing-Investment (ROMI) clearly. But let

We remember that brand that remembers and addresses us by name because we are unique.

If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

How to Create a Freelance Writing Portfolio with Absolutely No Experience

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If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

How to Create a Freelance Writing Portfolio with Absolutely No Experience

Take a screenshot of your advertising or product and remove the logo. Can consumers still recognise

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Must you increase volume to be heard by your customers?

Turning a stranger into a friend