Baps, knockers or fried eggs – Sainsbury's Tu lingerie ad says 'All Boobs Welcome

Sainsbury's clothing line Tu has unveiled a bold, busty lingerie campaign that encourages women to embrace their breasts just as they are, instead of showing them through the male gaze.

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Tu Brand Campaign TVC — Candy Carter Creative

Sainsbury's Tu #AllBoobsWelcome – Camilla Arthur Casting

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Portas and Sainsbury's remind customers that “All Boobs Matter”

Tu Brand Campaign — Candy Carter Creative

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