H&M praised for championing body confidence after refusing to air-brush photos of models with blemishes and stretchmarks, London Evening Standard

H&M has been praised for promoting body confidence after leaving stretch marks and blemishes on photos of models instead of airbrushing them out.
H&M has been praised for promoting body confidence after leaving stretch marks and blemishes on photos of models instead of airbrushing them out.

How Fashion Companies Are Gaslighting Us with Stretch Marks, by Nikola Grace Radley, Fearless She Wrote

H&M becomes first high street giant not to airbrush out imperfections

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H&M praised for championing body confidence after refusing to air-brush photos of models with blemishes and stretchmarks, London Evening Standard

Cosmopolitan - November 2016 UK

H&M stops airbrushing bikini models - who proudly show off their stretch marks, scars, moles and hairy arms

This Woman Penned a Powerful Letter to H&M Calling Out Its “Unrealistically Small” Sizing

How Fashion Companies Are Gaslighting Us with Stretch Marks, by Nikola Grace Radley, Fearless She Wrote

Missguided has stopped airbrushing models' stretch marks and we are so here for it