Can beverage brands succeed in going label-free?

Coca-Cola is removing labels from Sprite bottles in a UK trial in a bid to improve sustainability: presenting a bare bottle on shelves. Will other brands follow suit – or will branding and marketing teams decide the move is simply too risky?

Nutri-Score 'significantly' improves nutritional quality claims UFC-Que Choisir in France

Freeze drying technology could result in tastier, clean label ice-cream

The huge untapped potential of private label drinks

Private labels to stay 'formidable competitors​' to the brands, believes IRI

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Industry should label food as a meal not a snack to prevent over-eating, say scientists

Tab (drink) - Wikipedia

Can Alcohol Go Bad? Liquor, Wine, & Beer Shelf Lives

New beverage launches: from tequila to kombucha