Indian underwear brand smashes stereotypes - Asia Times

A cursory glance at the Instagram account of underwear brand Tailor and Circus shows this is not a company in competition with Victoria’s

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Mackly on its Quest to Become The Best Kids' Innerwear and Sleepwear Brand in Asia - Indian Retailer

Levi's® Beauty of Becoming for Gender Equality

5 Indian innerwear brands that are growing year on year, and making crores in revenue

Why actors do underwear ads for lesser known brands

Is innerwear finally ready to come out of the closet?, Marketing & Advertising News, ET BrandEquity

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Madame Signs Tara Sutaria as the Face of the Brand - Indian Retailer

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Lingerie Brand Triumph to Strengthen Omnichannel Presence in India - Indian Retailer