Bonds 'Originals' brand messaging on female stereotype's a refreshing and inspired strategy

New Bonds ‘Originals’ brand messaging on female stereotype’s in their recent ad campaign ‘The Queendom’ is an inspiring piece of brand communication strategy and a refreshing change in women’s underwear marketing. Powerful and playful, the ad is set in remote Australian ‘bushland’ known as ‘The Quee

Bonds 'Originals' brand messaging on female stereotype's a

Bonds 'Originals' brand messaging on female stereotype's a

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Bonds 'Originals' brand messaging on female stereotype's a

Kim K.'s KIMONO Brand Was Not a Mistake. It Was Outrage Marketing.

Brand slogans can become a fascinating reflection of our culture