Eddie Bauer logo ditches the script because Gen Z doesn't read cursive

After nearly 60 years of its distinctive cursive, Eddie Bauer is adopting a blocky, minimalist logo.
After nearly 60 years of its distinctive cursive script, the outdoor retailer is ditching the script for blocky text and a goose.

Eddie Bauer logo ditches the script because Gen Z doesn't read cursive

Eddie Bauer changed their logo because Gen Z does not read cursive

After 59 years, Eddie Bauer is changing their logo because “kids don't even learn cursive in school anymore” The new simplified

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After 59 years, Eddie Bauer is changing their logo because “kids don't even learn cursive in school anymore” The new simplified

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