Jockey's new ads feature famous American heroes-- in their underwear

Jockey, in an outrageous new ad campaign, is featuring famous American heroes in their briefs.

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Jim Palmer Jockey Underwear Ads 1980-87 O21 Choice of 32 Hall of Fame Baltimore

Jim Palmer's underwear ads from the '80s make us want to pitch a perfect game - Queerty

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1991 Print Ad Jim Palmer Jockey Underwear Dillard'sSo Comfortable 8.5x11

WHAT'S NEW IN MARKETING; JIM PALMER PITCHES 'STYLE' FOR JOCKEY - The New York Times