Shein acquires Missguided; case study on its growth to largest

Ecommerce giant Shein has acquired Missguided from Frasers, only one year after the group rescued the Manchester-based fashion firm from administration. Under the terms of the deal, the Chinese fast fashion seller will acquire the IP and trademarks of Missguided, whilst Frasers Group will retain Missguided’s real estate and employees which have been integrated into […]

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Chinese clothing giant Shein buys Missguided brand from Mike Ashley's Frasers group - which bought it out of administration for £20million last year

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Shein acquires Missguided from Britain's Frasers Group

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