Women's sports popularity is growing, according to Nielsen study - Global Sport Matters

Perceptions of women's sports are changing, according to a study by Nielsen, and superstar athletes like Serena Williams are the ones leading the charge.

Australian women's sport popularity is growing, in broadcast and fan base

Federer wants ATP and WTA to merge into one governing body

Why brands must rethink their approach to women's sports sponsorship

Women's sports experiencing steady growth in popularity and value - The Japan Times

WNBA Season: At 25, League Pursues Rapid Growth for Women's Basketball

Survey: Consumers want brands to invest in women's sports

Why brands must rethink their approach to women's sports sponsorship

Global popularity of football on the rise

The Rising Popularity of Women's Sports: A Record-Breaking Year

Consumer behavior shifts and new experiences are broadening fan engagement

Women and sport today: growth statistics - Iberdrola

There is a real and growing demand for more women's sport in the UK - Nielsen Sports

Despite Soaring Popularity, Women's Sports Got More Coverage a Generation Ago - FAIR