Why Mother put a giant inflatable boob on the roof of a building

Mother's joint ECD explains why the creative agency wanted its giant breast to be unmissable on Mother's Day.

Giant Inflatable Breasts Took Over London in a Campaign to Normalize Breastfeeding

Giant inflatable boobs are popping up over London to encourage us to talk about breastfeeding

Why was an inflatable breast floating down the Yarra?

Here's Why a Huge Inflatable Breast Is on a London Building

Fairview Beach 'flocking pink on the Potomac' for breast cancer awareness

There was a giant inflatable boob on a Shoreditch roof this Mother's Day to make a point about breastfeeding – The Irish News

Architecture for Airheads: 13 Intriguingly Interactive Inflatable Structures - WebUrbanist

The mothers of Mother on making bold parenting statements

Why Mother put a giant inflatable boob on the roof of a building