Why People Buy Green Products

What motivates people when they make choices about sustainability.

Sustainability, Free Full-Text

Sustainability, Free Full-Text

PDF) “Why Do We Buy Green Products?” An Extended Theory of the

PDF) Green Brand Personality: Its Relevance to the Green Marketing

Consumers' categorization of eco-friendly consumer goods: An

Sustaining brand loyalty: The moderating role of green consumption

Why People Buy Green Products

Consumers' categorization of eco-friendly consumer goods: An

Exploring the Symbolic Meaning of Brands