Four Reasons Why Kroger Might Rethink Its New Apparel Brand Name, Dip

Strategically, Kroger’s foray into apparel makes sense, but is Dip the right brand name? Branding theory suggests four reasons why maybe not.

Barbara Kahn posted on LinkedIn

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Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group

Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group

Four Reasons Why Kroger Might Rethink Its New Apparel Brand Name, Dip

Barbara Kahn on LinkedIn: Daphne Howland, Senior Reporter, Retail Dive

Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group

Barbara Kahn on LinkedIn: My assessment of prime day on CNN

Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group

Barbara Kahn on LinkedIn: Thrilled to host Sorin Patilinet from