Why Are Luxury Brands Tapping Into K-Pop?

The Irresistible Power of K-Pop and Its Influence on Fashion: Luxury houses continue to bet on K-pop, enlisting 4th gen groups as ambassadors.

Opinion, Does K-pop have more selling power than Hollywood? Luxury fashion brands are ditching film stars for Korean idols – but collaborating with BTS or Blackpink doesn't always guarantee success

Free Shipping Worldwide K-pop Stars Krystal And Jessica Jung Wearing Louis Vuitton's Lv Pont 9, kpop louis vuitton

Discount activitySama-Sama Jadi Brand Ambassador Chanel, Jennie BLACKPINK dan Minji, new jeans chanel

Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

Prada Taps Twice's Sana as New Brand Ambassador

The science of celebrity marketing at fashion week

BEST Price Guaranteed 12 K-pop stars who became luxury brand ambassadors in 2023, ceo of chanel brand

The Arnault Family Is Banking on K-Pop Stars to Boost the LVMH Empire

Stray Kids' Hyunjin Named Versace Global Brand Ambassador

Parents Express Concern Over Luxury Brands using Young K-pop Idols as Brand Ambassadors to Promote to Teens

K-Pop Idols Are Taking Over Luxury Fashion, One Brand Deal At A Time

Korean Celebrities Who Are Brand Ambassadors of Top Fashion Labels