What defines China's Gen Z consumers?

From patriotic spending to clothes as self-expression, Vogue Business in China conducted a survey to uncover the changing cultural values and shopping habits of this new generation of consumers.

What defines China's Gen Z consumers?

China's Gen Z are coming of age: Here's what marketers need to know

Chinese Gen Z's consumption trends distinct from previous generations, Euromonitor reveals, Marketing

China's Gen Z are coming of age: Here's what marketers need to know

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New Chinese Suit Jacket & Wide Leg Pants

9 takeaways about Gen Z consumers from Cyanhill Capital's 2021 mid-year consumption report

5 Facts About Dopamine Dressing Trend in China

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6 things to know about China's Gen Z consumers – and how they can afford luxury brands

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How to Earn Brand Loyalty From Chinese Gen Z

Vogue Business In China

Gen Z is driving luxury sales as wealthy shoppers get younger