Virgin Trains East Coast: A Lesson in Distasteful Branding

The test of successful branding hinges on three things; Is it meaningful, is it likeable and is it memorable? Or so Matt Symonds of Fortuna Admissions

Virgin Trains Special Liveries - samjessupdesign

Virgin Trains - samjessupdesign

Strength of Virgin Trains brand key to East Coast success

Red Hot (Virgin Trains East Coast branding 2015 – ) – The Beauty

Livery Design: Giving the railway the 'WOW' factor

Virgin Trains faces competition on east coast mainline

UK East Coast rail line to be renationalised

East Coast rail line: Demands for re-nationalisation grow as Virgin

Red Hot (Virgin Trains East Coast branding 2015 – ) – The Beauty