The World's Largest Bra

Ladies and gentlemen, behold. There comes a time in every young building's life when they experience certain changes. And right about then, their loving and observant contractor will take them aside, explain the facts of life, and get them fitted for their first bra. Okay, actually this is an ad campaign created by Vanish detergent, a partner of Wear It Pink Day, a breast cancer awareness campaign. And, in case you were wondering, yes, there is a boob shaped scaffold underneath that thirty meter length of cloth.

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