In a Rocky Retail Climate on Traditional Mall Brand Rises to the

The mall as we knew it in the 90’s and early-to-mid-2000s is dead. Charlotte Russe, Claire’s, Payless, Wet Seal, the Limited, Aeropostale, Pacific Sunwear, and dEliA*s, among others, have filed for bankruptcy. The Gap is dying, while working to tighten inventory controls and merchandize its offerings more effectively. Victoria’s Secret is bleeding market share. J.Crew is closing more stores, right along with Abercrombie & Fitch and Topshop. Yet, in this undoubtedly difficult time for retail, American Eagle, a truly traditional mall brand, is thriving.  

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