Patagonia: The Rise Of Brand Community, by Yuqun Xing

Imagine it’s sewed on the backside of ZARA’s tag. Customers would definitely get confused and have polarized opinions. Patagonia has always been a political brand. I was surprised with the tag…

Why Chatbots Are the Future of Marketing, Chatbots Life

Sold Killer Instinct Speed 425 Archery Talk Forum

Take on the adventure with Yuqun Xing!, by Yuqun Xing, Marketing in the Age of Digital

Clean Juice: How Mobile Application Boosts Customer Loyalty, by Yuqun Xing, Marketing in the Age of Digital

Why Patagonia's Yvon Chouinard Gave Up $3 Billion to Fight Climate Change

Yvon Chouinard donates Patagonia to fight climate change, protect land

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Patagonia's Focus On Its Brand Purpose Is Great For Business

Patagonia founder Yvon Chouinard: 'Denying climate change is evil', Business

How Does Juice Press Win Customers' Hearts In the Time of Coronavirus?, by Yuqun Xing, Marketing in the Age of Digital