Instagram launches Reels, a short-form video feature to compete with TikTok

Instagram Reels allows users to create 15-second multi-clip videos with audio, effects and new creative tools to share with anyone on the social media platform.

Facebook launches Reels on Facebook for all users in the U.S.

Why brands need a short-form video strategy for new plays by Facebook and Instagram

Here's How Social Media Is Competing with TikTok in 2021 - YPulse

Instagram launches fullscreen feed layout – the new TikTok?

Reels, Shorts and TikTok: How do advertisers divide spend?

Google Launches Shorts to Compete with TikTok - NewsWatchTV

Instagram announces new features to make Reels more attractive

Short-form Showdown: TikTok vs. Shorts vs. Reels - Strike Social

News Page 728 - Product-Guide

TikTok undercuts social media rivals with cheap ads in battle for growth

Is Instagram Reels the TikTok Competitor We've Been Waiting For?

Tiktok Reels, by Alex Morgan, Mar, 2024

Instagram Reels vs. TikTok: What Content Marketers Need to Know - Lemonlight

Instagram Reels vs TikTok: Who is the Winner in 2023