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A sharp-looking suit or jacket is the easiest and most effective way to portray power and authority. The most formal suit is dark, cold and neutral – which means navy blue, charcoal, or black. The suit should be made of fine wool; I usually look for wool that’s rated at least ‘Super 100’. (The number indicates the number of fibres per inch.) Invest in the best quality suit you can afford and that is practical for your business. The most formal suit is solid in color, but a pinstripe pattern is also acceptable. The more obvious the pattern, the less professional the image.

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