Fashion Brands Plus Size Lines Keep Failing — Why?

With over 68% of American women wearing plus sizes, there’s no denying how widespread (and underserved) this market is but, as plus-size initiatives continue to fall short, there seems to be a disconnect between brand and consumer.

What is the problem with plus-size fashion?

Plus-Size Women Share Their Shopping Frustrations

Plus Size — FR & Company

Plus-Size Clothing Brands Are Still Failing My Fat Body. Why?

A List Of the Worst Fast Fashion Brands to Avoid & Why (2024) — Sustainably Chic

How To Start a Clothing Brand in 14 Steps (2024) - Shopify

3 ways plus-size fashion is missing the mark, say shoppers

Fashion's plus-size problem – why can we still not find size-inclusive clothes?

Clothing Sizes: How Vanity Sizing Made Shopping Impossible