Lingerie brand Playtex rebrand targets over-50s

Playtex, the lingerie brand, is launching a £1m marketing campaign to reposition itself as the underwear brand for women over 50.. From Campaign US

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Playtex seduces women in their 50s

Iconic Bra Brand Playtex Launches New “Be Uniquely You” Marketing

O'Malley Hansen Communications – PR & Strategic Communication Firm

New Collection of Lingerie and bra