BKI Brand Study: How Patagonia Builds Brand Loyalty

How does a company that's been around for more than 40 years continue to build a loyal customer base? Patagonia's commitment to both product excellency and its core operating principles explain much of that legacy. We dig into how they've done it in more detail.

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Patagonia Case Study - Using Brand Purpose

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Patagonia Case Study - Using Brand Purpose

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