Ship my Pants — The Strategy Behind Kmart's Edgy Commercial

             Kmart has reinvented the Blue Light Special and it’s… well, a bit blue.  Perhaps too blue for traditional television and that’s part of the unique strategy.       The original discount department store has pulled a little sophomoric potty humor out of isle ten in hopes of gaining more attention in a retail marketplace dominated…

Kmart's “Show Your Joe” — How DraftFCB Created More Than Just a

An old Kmart ad promoting their free shipping service caused quite

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Ship my Pants — The Strategy Behind Kmart's Edgy Commercial

Kmart's “Show Your Joe” — How DraftFCB Created More Than Just a

Kmart Ship My Pants Radio Ad [2013]

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Kmart's 'ship my pants' ad causes shockwaves and smiles