One Fair Exchange in the Greatest Story Ever Worn, Fair Exchange

This is the story of a beloved family bellcow in Tbilisi, Georgia in 1982. This is also the story of a son who swapped the beast for a pair of 501® jeans. Hi

Levi's 501 jeans campaign directors Melina Matsoukas and Martin de Thurah

The Greatest Story Ever Worn

Greatest Story Ever Worn - Levi's Jeans, Jackets & Clothing

Greatest Story Ever Worn - Levi's Jeans, Jackets & Clothing

Levi's 501 Jeans TV Spot, 'Legends Never Die' Song by Cliff Richard & The Shadows

Levi's TV Spot, 'One Fair Exchange in the Greatest Story Ever Worn' Song by Kryzys

The Greatest Story Ever Worn

Levi's well-worn yarns

Levi's - The Greatest Story Ever Worn