Will Consumers Knock Off Buying Lululemon Dupes After Wearing The Real Thing? - RetailWire

Buying knockoff goods may carry a stigma for some consumers, but not Gen Zers. They are not only unbothered buying duplicates (AKA dupes) of brand-name goods, they have begun celebrating knockoffs on social media.

Searches for Dupes Are Beating Out Those for the Real Thing

Lululemon Dupe Controversy on TikTok Raises Intellectual Property and Passing Off Concerns - Barnard

Roslyn Griner on LinkedIn: Lululemon's brilliant dupe strategy should be duplicated by every brand

Lulu who? A cult brand takes on the booming culture of 'dupes

What Is Lululemon's Secret Sauce? - RetailWire

Lululemon's brilliant dupe strategy should be duplicated by all brands

How To Swap Your Knock-Off Lululemon For The Real Thing

How to Identify Fake lululemon Merchandise - Schimiggy

How Lululemon and Olaplex Up-Duped Dupes, NowADays - Viral Marketing Experts posted on the topic

Searches for Dupes Are Beating Out Those for the Real Thing

The market for dupes is booming - Marketplace

7 Best Lululemon Dupes You Can Buy at Target —Starting at $16

Melissa Minkow on LinkedIn: Lulu who? A cult brand takes on the booming culture of 'dupes', CNN…

Dupes' clothing, perfume craze lures holiday shoppers as major brands fret