By A Mystery Man Writer
By the time I got off the subway at 9 a.m. on Thursday to attend the press preview for Djerf Avenue's four-day pop-up shop on Spring Street, the line had already been forming for over three hours. The pop-up would open to the public at 10 a.m. It was the first day of the first New York City pop-up for the brand, which was founded by Swedish influencer Matilda Djerf in 2019. As such, it would also be the first time Djerf's fans could shop the direct-to-consumer, Stockholm-based brand IRL.
Matilda Djerf's Ultimate Fashion Week - MINI V Magazine
BFA_38124_5335841.jpg?w=360&h=202&crop=1
SAMLIBBY_1280x720_2.2_no-sponsor.png?w=360&h=202&crop=1
9 Powerful Color Trends for 2024
Sara Spruch-Feiner on LinkedIn: K18, E.l.f. and Inn Beauty Project are paving the way for brands on BeReal
MacStackMascara_FranchiseFamily-scaled-e1651598305930-copy.jpg?w=360&h=202&crop=1
Matilda Djerf's Ultimate Fashion Week - MINI V Magazine
This is our first ever self-printed publication; a 40-page long Djerf Avenue Magazine made to inspire you for fall. Don’t miss out on an in-depth look
Djerf Avenue Magazine
The College Tribune: Volume 36 Issue 4 by The College Tribune - Issuu
Modern Fashion Retail Store Stock Photo Image Of Casual,, 41% OFF
Editors' Picks: Our Favorite Beauty/Style Products for Spring
New Headband!!! Just Seen This Has Been Listed On The, 59% OFF
Matilda Djerf announces Djerf Avenue Beauty, fans express excitement: “So ecstatic for this”
Djerf Avenue Lands in New York City With SoHo Pop-up Shop
Modern Fashion Retail Store Stock Photo Image Of Casual,, 41% OFF