Lulu Lemon: Brand Positioning Case Study

Lululemon Athletica was founded to be “a technical athletic apparel company for yoga, running, training and most other sweaty pursuits.” Learn how they used heart, head, and hands to become an athleisure powerhouse.

11.4 Lululemon Marketing Strategy and Plan – Global Marketing In a Digital World

Lululemon- Case Study. Brand Performance, by Kemitch

Lululemon Athletica, PDF, Strategic Management

Lululemon Marketing Strategy - A Closer Look

Lululemon Athletica Brand Audit

Lululemon Business Model - How Lululemon Makes Money?

Brand Lululemon: An Unconventional Journey - Paul Writer

Lululemon Business Model - How Lululemon Makes Money?

Lululemon Creative brief by Rachel Adepitan - Issuu