Just take the pouch out': How Step One tweaked its underwear for

Women already made up 40 per cent of men's underwear brand Step One's customer base. But designing a product for them proved trickier than expected.

Aoelemen 2 Pack Modal Stretch Separate Pouch Boxer Briefs

Fashion & accessories articles- Page 117 of 587 - Inside Retail Asia

Men's Underwear Guide

STEP ONE Mens Underwear Trunk Briefs - Underwear for Men, Moisture-Wicking, 3D Pouch + No Ride Up Trunk Briefs for Men, Mens Boxers Briefs - Trunk Briefs at Men's Clothing store

Fashion & accessories articles- Page 117 of 587 - Inside Retail Asia

Step One underwear: Founder's brainwave on sweaty hike that led to $230m 'payday

How to Use Packing Cubes: Everything You Need to Know • Her Packing List

Boxer Brief - Butter Nuts

Men's Step One Boxer Brief 3D Comfort Pouch Super Soft Prawn Crackers Size 5XL