How Tommy John Is Introducing Its Underwear Brand to Macy's Customers

Quietly placing new product on racks and display units is no longer enough.

How Tommy John Is Introducing Its Underwear Brand to Macy's Customers

Tommy John Men's Second Skin Boxer Briefs - Macy's

AN ADVERTISEMENT FOR CALVIN KLEIN MEN'S UNDERWEAR FEATURING ODELL BECKHAM IN MACY'S HERALD SQUARE IN MANHATTAN, NEW YORK CITY Stock Photo Alamy

Kristina Hamsley - Tommy John - Product Development Manager - Tommy John

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Tommy John Men's Second Skin 6 Boxer Briefs - Macy's

AN ADVERTISEMENT FOR CALVIN KLEIN MEN'S UNDERWEAR FEATURING ODELL BECKHAM IN MACY'S HERALD SQUARE IN MANHATTAN, NEW YORK CITY Stock Photo Alamy