How to Become a Pop Culture Icon

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What do Banksy, The Beatles, Batman & Richard Branson have in common? Besides the fact that they all have a capital “B” in their name? They are pop culture icons: people, characters, or objects that you recognize in an instant, because they’ve transformed, inspired, or impacted society in undeniable ways. Their names are virtually synonymous with the common words or ideas that made them famous. They may be real people or fictional characters; famous or infamous; beloved or berated. Sometimes, they’re all of the above. What does it take to achieve pop culture icon status in 2014? Find out in this presentation from experiential marketing + music agency, Pop2Life.

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