How beauty dupes are taking over TikTok

As viral beauty products on platforms like TikTok sell out, dupes are beginning to gain some new eyeballs too.

As beauty dupe culture gains ground, WH asks who's really profiting

TikTok ushered in dupe culture. Now it's grappling with fakes

Rare Beauty Blush dupe goes viral on TikTok and it only costs £6

I compared Primark make-up dupes to high-end staples - one was near-identical' - Niamh Kirk - Mirror Online

TikTok is raving about this Charlotte Tilbury Pillow Talk dupe that's only $11

TikTok ushered in dupe culture. Now it's grappling with fakes

Huda Beauty dupe for Flawless Filter is going viral on TikTok and we're impressed - Mirror Online

How beauty dupes are taking over TikTok

How Google Is Making It Easier to Find Dupes

Beauty dupes on TikTok: Why they're controversial.