How an Ill-Fitting Bra Inspired ThirdLove Co-Founder Heidi Zak to Design a Better One

Trouble getting ready for a holiday party turned into a winning idea.

ThirdLove, In Your Words - ThirdLove

ThirdLove Changes the Way Women Shop for Bras

An Interview With Heidi Zak, Founder and CEO of Bra Company ThirdLove

ThirdLove's Heidi Zak Knows What Women Want In A Bra: More Comfortable To Wear And Try On

Bra sizing is wildly confusing. Her company seeks to change that

Lingerie Gets a Lift From Newcomers Using Digital, Fit Technologies

At ThirdLove, just one area of innovation isn't enough

The Evolution of Diversity and Inclusivity in Bra Sizing - Sizer

Why So Many Brands Suck At Making Bigger-Sized Bras

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