How Alo Yoga is using its Q4 learnings to power its 2024 SMS marketing strategy - Glossy
By A Mystery Man Writer
Since adding SMS and MMS messaging to its marketing strategy in August, Alo Yoga now credits 4% of its business revenue to the channel. Armed with a new understanding of how new and existing customers shop through text messaging, the brand is revamping their acquisition and retention strategies for 2024.
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