Head-to-Head in the US Underwear Market: Aerie vs. Victoria's

Aerie is a relative newcomer to the US underwear market that is challenging the dominance of Victoria’s Secret. Learn about these two retailers’ revenues, operating margins, customer demographics and environmental, business expansion strategies, digital strategies and environmental, social and governance (ESG) initiatives.

Victoria's Secret is reinventing itself. It's a big ask

Victoria's Secret Is Down, but Not Out

US Women's Underwear Market: The Future is Shapewear, Sports and Teens

Aerie No Show Cheeky Underwear

Pink (Victoria's Secret) - Wikipedia

Sexy isn't selling anymore for Victoria's Secret - RetailWire

Victoria's Secret Overhauls Its Racy Fashion Catwalk in the Company's Latest Move to Be Inclusive

The return of a divisive lingerie brand

The 2018 Victoria's Secret fashion show won't save the failing brand

Victoria's Secet and Aerie Differences Obvious in Stores

Victoria's Secret's refusal to change shape is leading to its collapse, as brands that celebrate diversity like Aerie and Navabi scoop up the competition

The Race to Replace Victoria's Secret