How VidCon's Gen Z attendees see TikTok vs. Instagram Reels vs. Shorts - Digiday

The gap between TikTok and Instagram Reels and Shorts isn't too far off for the teens, tweens and twentysomethings who attended the annual creator economy confab.

TikTok vs Reels vs Shorts: Performance Data

Future of TV Briefing: How TikTok took over VidCon in 2022 - Digiday

Snapchat homework, adblockalypse and viewability on Facebook l Digiday

Empowering consumers through the short-form video revolution Empowering consumers through the short-form video revolution

TikTok, Shorts, Instagram Reels: The Battle for Gen Z – Transmedia Blueprint

Short-form Showdown: TikTok vs. Shorts vs. Reels - Strike Social

Digiday

How VidCon's Gen Z attendees see TikTok vs. Instagram Reels vs. Shorts - Digiday

Short-Form Video Battle: TikTok vs. Reels vs. Shorts - MAF

TikTok vs Reels vs Shorts: Performance Data

Tim Peterson (@petersontee) / X

Reels vs. TikTok vs. Shorts: The Complete Guide - NoGood™: Growth Marketing Agency

More Gen Zers now use TikTok than Instagram in the US