Branding 101: The Fundamentals of Branding - International Brand Equity - IBE

This guide will teach you how to understand branding and teach you how to build a strong, memorable, and respected brand for your company.
A brand is the way that you want to be seen by your customers. It can feel like a difficult process to create a standout brand, but it doesn't have to be. Building a great brand starts with knowing yo

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Brand Strategy 101: A Comprehensive Guide to Building Your Brand

Exploring the impact of different factors on brand equity and intention to take up online courses from e-Learning platforms - ScienceDirect