Fred Mazzola - lululemon Like New
By A Mystery Man Writer
The world needs to act now to create a more sustainable future. I was honoured to oversee and direct the work of SF agency Character for the launch of lululemon Like New. lululemon first ever trade-in and resale program. Just like one product goes from one person to the other , the identity embrace the notion of repetition and circularity using typographic patterns installing the three steps of the program:"Rethink, Revive, and Rediscover".
Frederic Mazzola - lululemon
Fred Mazzola - lululemon Weekly campaigns
Fred Mazzola - lululemon Experiential Stores
Frederic Mazzola - lululemon
Fred Mazzola - lululemon Like New
Foundry Mews * EDIT.FOR.LULU】Love again
Foundry Mews * EDIT.FOR.LULU】Love again
lululemon Mall of America Experiential Store — Nikki Stephens
Fred Mazzola - lululemon Fuel
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