First look: Michael Murray discusses the tech-heavy revamped Sports Direct flagship on Oxford Street

Stepping out of Oxford Circus station at lunch time on a week day and scars from the pandemic are there. You can’t miss the closed down giant Topshop branch and now you can take a photo without being barged into- something that was pretty tough pre-March 2020 before West End footfall was hammered by Covid-19 disruption. But a new shop, one where a hologram of a football greets you at the entrance, is about to kick some life back into one of the capital’s most famous shopping streets.
Stepping out of Oxford Circus station at lunch time on a week day and scars from the pandemic are there. You can’t miss the closed down giant Topshop branch and now you can take a photo without being barged into- something that was pretty tough pre-March 2020 before West End footfall was hammered by Covid-19 disruption. But a new shop, one where a hologram of a football greets you at the entrance, is about to kick some life back into one of the capital’s most famous shopping streets.

First look: Michael Murray discusses the tech-heavy revamped Sports Direct flagship on Oxford Street

Michael Murray: The man Mike Ashley is entrusting with the future of Frasers, Analysis

David Daly on LinkedIn: Riverside Stand: Register Now

Michael Murray: from club promoter to Mike Ashley's likely successor, Frasers Group

Superdry chooses Oxford Street for new global flagship

In pictures: The 11 best store openings of 2022 - Retail Gazette

Mike Ashley hands over to a new generation at Sports Direct

Sports Direct: New boss Michael Murray warns of price rises

Michael Murray - The Retail Summit 2024