Star-Designer Strategy: Rebuilding Gucci with Tom Ford

Star-Designer Strategy: Rebuilding Gucci with Tom Ford     Objective: To study how Gucci faced a serious challenge of rebuilding the brand after its fall down. Brief History          Guccio Gucci opened a small shop selling leather goods on the via del Parione in Florence in 1923. He sold luggage imported from Germany and offered…

Gucci Path to Iconic Luxury: A Success Story

7 - Gucci Case Study, PDF, Brand

PDF) Lüks Markalarda Yeniden Konumlandırma: Gucci Vakası

mparacha58 T1 2016 MPK732 Marketing Management (Cluster B)

Three designers took over from Tom Ford after he left Gucci, British Vogue

Burberry and Gucci, PDF, Brand

7 - Gucci Case Study, PDF, Brand

SEXUALITY IN ADS AND CONSUMER by ecem kefeli on Prezi

Legendary Designer Tom Ford Says 'House of Gucci' Made Him 'Deeply Sad

mparacha58 T1 2016 MPK732 Marketing Management (Cluster B)